Tariff Quote Watch: Brown Forman Has a Taste of What Becle, Bacardi Can Expect — Panjiva
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Tariff Quote Watch: Brown Forman Has a Taste of What Becle, Bacardi Can Expect

Consumer Staples 818 European Union 890 Mexico 931 Tariffs 1878 U.S. 5418

Jack Daniels whisky manufacturer Brown Forman has seen a slowdown in sales growth due to EU tariffs against U.S. exports, put in place as retaliation for U.S. section 232 metals duties. CFO Jane Morreau has stated tariffs have reduced net sales growth “by nearly 1 percentage point” versus 6% achieved. U.S. exports of whisky to the EU by all distillers fell by 36.6% year over year in April. Brown Forman’s experience is a lesson for Mexico’s tequila makers should President Trump make good on his migration-related tariff plans. The U.S. accounted for $1.43 billion...

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